E-Commerce Manager is listed under occupation code 142004 in Retail and wholesale trade managers. A practical reading of the role starts with “Develop e-marketing strategies in consultation with senior management and marketing teams, and devise strategies…” and the evidence needed to use Business management (trade organisation) reliably.
Official title: E-Commerce Manager
Occupation code: 142004
Mahana sector: E-commerce
Official unit group: Retail and wholesale trade managers
How to read the E-Commerce Manager responsibility
The classification places E-Commerce Manager in E-commerce under code 142004. Use that baseline, then test how a real employer handles both “Develop e-marketing strategies in consultation with senior management and marketing teams, and devise strategies…” and “Manage e-commerce teams, oversee the planning and implementation of marketing programs, coordinate the implementation…”.
Do not assume every employer means the same thing by E-Commerce Manager. Check seniority, supervision, the effect of mistakes, and whether E-commerce (business development) is an entry requirement or developed after appointment.
Official scope and recorded tasks
Official summary: Plan, direct and coordinate e-marketing strategies and activities, identify and oversee new opportunities on the ground, build and maintain relationships with key customers.
Recorded tasks
- Develop e-marketing strategies in consultation with senior management and marketing teams, and devise strategies to improve brand image.
- Manage e-commerce teams, oversee the planning and implementation of marketing programs, coordinate the implementation of promotional campaigns, advertising, press releases, brand communications, and other similar activities.
- Manage the planning and implementation of e-commerce research, and supervise the collection and analysis of data on consumers, competitors and other factors related to e-commerce business.
- Develop policies and procedures for e-commerce teams and supervise their implementation.
Skills in working context
- Test Business management (trade organisation) through a bounded code-142004 case involving “Develop e-marketing strategies in consultation with senior management and marketing teams, and devise strategies…”. Record the inputs, likely failure, and correction method.
- For E-Commerce Manager, connect E-commerce (business development) to a situation involving “Manage e-commerce teams, oversee the planning and implementation of marketing programs, coordinate the implementation…”, then state the acceptance test and who reviewed the result.
- Do not list Market analysis alone in an application for E-Commerce Manager; show how it changed a decision or output during “Manage the planning and implementation of e-commerce research, and supervise the collection and analysis…” and what evidence remained.
- Use an example from E-Commerce Manager work for code 142004 that connects Relationship management to “Develop policies and procedures for e-commerce teams and supervise their implementation”, separates your contribution from the team result, and names the decision you owned.
Behavioural evidence for E-Commerce Manager appears in the way “Manage e-commerce teams, oversee the planning and implementation of marketing programs, coordinate the implementation…” is delivered. In a code-142004 example, explain how Leadership, Decision Making, Problem Solving affected review, timing, or conflict handling.
A contained evidence project
Turn interest in the E-Commerce Manager path into an assessable trial. The project should connect Business management (trade organisation) with “Manage e-commerce teams, oversee the planning and implementation of marketing programs, coordinate the implementation…” and show an initial version, reviewer challenge, and corrected version: Use occupation code 142004 to bound the exercise: Audit a small product journey from discovery to checkout, identify one conversion or service issue, propose an experiment, and define fulfilment and customer-impact measures. Include one check connected to “Manage e-commerce teams, oversee the planning and implementation of marketing programs, coordinate the implementation…”.
- E-Commerce Manager evidence: For E-Commerce Manager, conversion and service measures linked to “Manage e-commerce teams, oversee the planning and implementation of marketing programs, coordinate the implementation…”
- E-Commerce Manager evidence: A working output showing how Business management (trade organisation) supports “Develop e-marketing strategies in consultation with senior management and marketing teams, and devise strategies…”
- E-Commerce Manager evidence: A code-142004 review note that records one challenge, correction, and remaining limit
Pitfall to avoid: A weak E-Commerce Manager portfolio fails by changing storefront design without checking product data, checkout friction, fulfilment, returns, and measurement quality. Tie the correction to E-commerce (business development) and a named quality check.
Methods or tools that may appear
- Business management (trade organisation)
- E-commerce (business development)
- Market analysis
- Relationship management
Check a vacancy for E-Commerce Manager before applying
Read a vacancy for E-Commerce Manager as a set of accountable outputs: what is delivered for “Develop e-marketing strategies in consultation with senior management and marketing teams, and devise strategies…”, who reviews it, what an error affects, and where Business management (trade organisation) is used.
- Identify the output that demonstrates Business management (trade organisation) and the person or standard that approves it.
- For the E-Commerce Manager vacancy under code 142004, map one line to “Manage e-commerce teams, oversee the planning and implementation of marketing programs, coordinate the implementation…” and prepare a truthful example you can explain under questions.
- For E-Commerce Manager, code 142004, confirm whether Diploma is an employer or regulator minimum and what supervision applies at entry level.
Qualification and practice boundaries
Qualification in the classification data: Diploma
- Wholesale and retail sales
- Management and administration
Questions to test career fit
- Would I enjoy repeating “Develop e-marketing strategies in consultation with senior management and marketing teams, and devise strategies…” in day-to-day E-Commerce Manager work, not only once in a practice project?
- For the E-Commerce Manager path under code 142004, can I build evidence for Business management (trade organisation) that shows the decision and check, or am I mainly attracted to the name of E-commerce?
- What qualification, registration, supervision, or employer requirement currently applies to responsibilities under code 142004?
- Which part of the E-Commerce Manager evidence project will I test first, and what result would make me continue or change direction?
Sources and page limits
This page uses official classification data to define the scope of E-Commerce Manager, code 142004, then adds a practical fit test. Check the relevant regulator and employer before a binding study or practice decision.
Package data check: 2026-08-20.
